One of the biggest creators on LinkedIn said that people should stop being funny on the platform.

Their argument?

Funny posts don’t drive business. They’re too broad, don’t attract your ideal audience, and rack up a bunch of impressions... with no financial return.

But is that ACTUALLY true?

I decided to put on my investigative journalism hat, and reach out to some of the funny creators I know on LinkedIn. Here’s what I found:

- Ryan Hancey, a trial lawyer, got a client from a post that literally said “Plums are suspicious.”

- Evan Patterson, a fractional CMO, got multiple leads from a post joking about his Gay softball league (see image for proof of wild post)

- Yanni Pappas, a meme posting king, scored a client who signed with his company because his LinkedIn made her laugh

And then there’s me. I cannot tell you how many discovery calls I’ve had, and how many speaking opportunities I’ve received, just because I put a joke in my banner.

Now, if you ONLY post jokes, and literally nothing EVER about your professional life? Then it might be harder to score clients.

But funny posts on LinkedIn, even without your professional context, can give people a good enough feeling about you to want to learn more.

These fellas (and myself) are proof.

Sign up for Make LinkedIn Weird, a challenge that will help you grow your personal brand on LinkedIn while having FUN. Leads, speaking opportunities, and the opportunity to spite your enemies are all within reach!

Only THREE spots left!

PS. Have a question? Respond to this email! I answer every single one.

Lots of love,

Jillian